Unique promotional strategy for Sanjay Gupta's next film

Jan 19, 2013, 07:02 IST | Sonali Joshi Pitale

Sanjay Gupta spends Rs 2 crore on the first-look launch of his next with actors performing some high-octane stunts at the event

Every Bollywood film these days sees a series of well-orchestrated promotional activities around its release. But looks like Sanjay Gupta has gone a step ahead for his next. 

Anil Kapoor and John Abraham

Sources say that for Gupta’s next, he has spent Rs 2 crore to usher in the celebrations.

Sanjay Gupta

An informer states, “Five stars from the film’s cast will visit five different cities to promote the film. They will perform live stunts with two-wheelers, jeeps and cars. These stunts will be timed to take place all at the same time across the cities.”

Gupta and John Abraham will attend the Mumbai event. Tusshar Kapoor will head to Ahmadabad. Anil Kapoor and Kangna Ranaut will take off for Delhi.

Those close to the project say that a mock petrol blast and staged gang wars have been arranged as part of the promotions to introduce the star cast to the audience.

Gupta says, “This will be a turning point in John’s career and mine.” 

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