Upcycle is the keyword here
Run by sisters Radhika and Madhvi Khaitan, WorkshopQ offers a range of upcycled clocks, photo frames, trays, coasters, wall hooks, mirrors, tissue boxes and stationery
Who said creativity can’t be sustainable? WorkshopQ is an initiative by sisters Radhika Khaitan Mittal and Madhvi Khaitan, who believe in giving a new meaning to ‘green design’ through their upcycled daily-use products. Upcycling refers to converting waste or unused materials into products of higher value.
Steel mirror, twister lamps, cane weaving tray and frame
Started in April 2010, the objective behind WorkshopQ, states Mittal, was to raise awareness about the importance of being eco-friendly. The name is with reference to the workshop that will give scrap a quirky makeover.
“We wanted people to start looking at things from a different perspective and remind them that what we label as waste might not truly be so,” shares Mittal.
colour pencil frames and Jenga lamp
“We wanted our products to have a certain appeal. Making it look as if it was made from scrap was not what we wanted. Hence, we decided to base our products on the concept of upcycling, where we add value to our products and make them look fresh and absolutely new,” adds Khaitan.
Their product range includes clocks, photo frames, trays, coasters, wall hooks, mirrors, tissue boxes, stationery, lamps and pen stands. The raw material includes jenga blocks, mirrors and wires.
Wire ball card holders
“Our raw material is all around us, in scrapyards, households and factories. We source the raw material and execute the designs at our unit in Jaipur,” explains Mittal.
Wine cork coasters
While Mittal is based in Mumbai and did her BBA from the University of Nottingham, UK and Visual Communication from the Fashion Institute of Design and Merchandising (FIDM), USA; Khaitan is based in Jaipur studied Finance at the University of Warwick, UK, and did the same course at FIDM.
Radhika Khaitan Mittal and Madhvi Khaitan
About their brainstorming sessions, Khaitan reveals, “We innovate everyday. We have introduced faucet wall hooks, a handloom range and some new designs for our record clocks.”
Log on to: www.workshopq.com
Cost: Rs 60 to Rs 9,000