US First Lady boosts lingerie firm's sales

Jan 31, 2012, 09:00 IST | Agencies

Agent Provocateur, well-known underwear company, enjoyed a 12 per cent sales jump after Michelle Obama spent R25 lakh in one shopping spree

Agent Provocateur, well-known underwear company, enjoyed a 12 per cent sales jump after Michelle Obama spent Rs 25 lakh in one shopping spree

First Lady Michelle Obama has apparently given British lingerie label Agent Provocateur a boost after a lavish spending spree last year.

First lady of fashion: Michelle Obama, US First Lady, is said to have
closed down part of Madison Avenue in Manhattan to shop at the lingerie
boutique where she spent lakhs for saucy lingerie. File Pic/Getty Images 

Obama, it is claimed, closed down part of Madison Avenue in the ladies-who-lunch section of Manhattan during a shopping trip that saw her spend $50,000 (Rs 25 lakh) in the boutique.

New reports suggest the excursion has helped sales at the company jump by more than 12 per cent.

US First Lady, along with the Queen of Qatar, Sheikha Mozah, contributed to pushing trading 'across eight weeks from November 27 up 8.1 per cent on a like-for-like basis and 15.2 per cent overall'.

Agent Provocateur CEO Gary Hogarth would not confirm if Obama is among the company's high-profile clientele.
However, he told the newspaper the label has garnered several 'unexpected famous names' in the US as of late.

Beyonce Knowles and Christina Aguilera have been seen at their stores in recent months, presumably purchasing unmentionables which can run ladies as much as $1,990 (Rs 95,000) for a single French lace nightie.
Obama's trip to the pricey boutique will no doubt shock critics who have taken issue in the past with her taste for luxury fashion.

Agent Provocateur, founded by the son of fashion designer Vivienne Westwood, Joseph Corr �, and his
then-wife, Serena Rees, in 1994.

With Sarah Shotton as creative director, the designs certainly are not for the faint-of-heart.

The company recently announced an expansion in the US (where sales have outpaced the UK) is underway.
By summer the label plans to have 11 retailers in the US and is aiming to expand from 54 to 100 total stores worldwide in the next three years.

Obama likened to disgraced ship captain
Republican official Reince Priebus sparked a political uproar by comparing US President Barack Obama to disgraced Italian ship captain Francesco Schettino. "In a few months, this is all going to be ancient history, and we're going to talk about our own little Captain Schettino, which is President Obama, who is abandoning ship here in the United States," said Priebus while on a television show.

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