According to young fashion designer Sana Athar, fashion is transient and style is timeless
Her thoughts reflect in her creations. Sana who is going to exhibit her new collection at Aakar Art Gallery at Breach Candy tomorrow talks to CS about her fashion fundas and upcoming collection:
Every piece that I have designed till date has been a piece that I would like to wear myself at any given occasion. I would not sell or alter a design that does not reflect the Indian customs and the market. As a designer, I feel Indian clothes have an elegance and comfort that is unmatched. I feel fashion is transient and style is timeless. My endeavour is to give my clients the concept of high fashion, that is glamorous yet functional, stylish yet cultural, at the same time. It’s important to look nice and that has always been my inspiration.
Saluting our heritage
Today, fashion is changing in leaps and bounds, so you need to be more innovative to bring out new designs. As for trends, they change every 40 years. I am currently doing a research on the royal families that existed 80 years ago. I’m trying to find out and study the designs and patterns which were in fashion at that time. Also how the nawabs’ families, royal families and queens used to dress-up interests me. "
At the moment, I have worked on an assortment of bridal, pret and couture designs. As far as colours are concerned, I love using vibrant and beautiful colours as they enhance the look of an outfit. Each design of mine is infused with a characteristic detail, and are available in luxurious satin, georgettes, chiffons and silk, to intricate hand beading, embroidery, stone and sequin embellishments.
When I design, I also take in consideration the age, body and the complexion of the customer. I personally oversee and talk to them on what kind of outfit are they looking for and also for which occasion. Till date the kind of customers I have got rely on my decisions completely. It is very gratifying to know that people trust you even in the most important occasions of their life.