WhatsApp likely to put ads in 'Status' feature for Android

Oct 09, 2018, 21:47 IST | IANS

WhatsApp's "Status" feature allows users to share text, photos, videos and animated GIFs that disappear after 24 hours

WhatsApp likely to put ads in 'Status' feature for Android
Representational Image

Facebook-owned messaging app WhatsApp is reportedly planning to allow advertisements to be displayed in the "Status" section of the app, the media reported on Tuesday.

WhatsApp's "Status" feature allows users to share text, photos, videos and animated GIFs that disappear after 24 hours.

Rumours about Facebook fuelling ads on Whatsapp started popping up at the end of last month, stating that ads are coming to WhatsApp for iOS, and now same happens for Android, Android Headlines reported.

"WhatsApp beta for Android 2.18.305: WhatsApp is implementing in this version ads for Status. They are not visible yet and the feature will be enabled in future," fan-site WABetaInfo that tests Whatsapp features early tweeted.

According to previous media reports, the advertisements would be powered ny Facebook's native advertising system and would be aimed at helping users understand and participate in businesses using the messaging app.

The move has been making the rounds ever since Facebook acquired WhatsApp, the report added.

WhatsApp was yet to comment on the rumours.

Facebook CEO Mark Zukerberg's goal to monetise WhatsApp has forced the social media messaging service's co-founders to leave the company.

One of them, Brian Acton, told Forbes recently that Zuckerberg was in a rush to make money from the messaging service and undermine elements of its encryption technology. "Targeted advertising is what makes me unhappy," Acton said.

Four years after its acquisition by Facebook for $19 billion, WhatsApp, which now has over 1.5 billion users (against Facebook's 2.3 billion), will reportedly carry targeted ads from 2019 -- on a platform that has been ad-free till date.

Catch up on all the latest Crime, National, International and Hatke news here. Also, download the new mid-day Android and iOS apps to get latest updates

This story has been sourced from a third party syndicated feed, agencies. Except for the change in the headline, the story has been provided "AS-IS," "AS AVAILABLE, without any verification or editing from our side. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever.

DISCLAIMER: mid-day and its affiliates shall have no liability for any views, thoughts and comments expressed on this article.

Revealed! Why celebs read Mid-day!

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK