Yet another hit for Emraan Hashmi

May 08, 2012, 08:39 IST | Hiren Kotwani

'Jannat 2' sets the cash registers ringing while 'Fatso' falls flat on its face at the box office

The weekend gone by reaffirmed the draw of the Emraan Hashmi-Bhatt brothers combination. Their newest film Jannat 2 not only registered good numbers but also ensured profits in the opening weekend itself, points out trade experts. On the other hand, Fatso, ironically, attracted the thinnest audience ever.

Prakhar Joshi, programming head of a national multiplex chain, says that Jannat 2 opened on a very good note on Friday. He says, “The music and good pre-release promotion has ensured that the film sustains on Monday-Tuesday also. Besides, the ongoing vacations will also help.”

Made at the cost of about Rs 16-17 crore including print and advertising, trade analysts peg Jannat 2’s first three-day India net collections at about Rs 23 crore. Girish Wankhede of another multiplex chain too believes that the film will hold strong till the second weekend at least. “Jannat 2 has opened well enough to maintain the required momentum,” he states.

Upbeat about Jannat 2, Delhi-based distributor Sanjay Ghai stated that the film is a hit and the collections in the coming days will only add to its profit. Sharing a similar viewpoint, Indore-based distributor Aditya Choksi adds, “The intense subject has also caught on with the audience, more so in the single screens.”

The Ranvir Shorey-Gul Panag starrer Fatso failed to exert its weight. As a distributor of the film in North India said, on condition of anonymity, “The audience just wasn’t interested in seeing Fatso.” Of the new Hollywood imports, only Hugo managed to draw any attention, though limited.

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