The F&B sector is blooming now-a-days. The food and beverages sector entails all companies involved in the processing of raw food materials, packaging and distributing them. Fresh food, prepare food as well as packaged food, and alcoholic and non-alcoholic beverages; all are included in the category. To be précised, all the companies involved in transforming raw agricultural goods into consumer food products. Food processing, packaging and distribution are the main aspects of overall supply chain. Food business can be anything from opening up a new restaurant to being a home baker. Innovation and creativity besides the talent and required skill set is all you need. So, before staring an entrepreneurial journey, a few things, if kept in mind, can take you a long way.
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1 Know Your Target Audience
The most important aspect in any business or services is the end consumer. So, know your target audience. A café is the preferred place for students and readers. So, the menu and overall ambience shall relate to them.
2 Brand Positioning
If you are a new kid on the block, brand positioning has to be the most important thing in the cat race. If you are a baker, and wish to expand your services, you should be a known name. Use social media and other tools to promote yourself; thereby pulling the guests for your services.
3 Unique Selling Prepositions (USP)
Yes! In the bandwagon, why should the end consumer choose your product? It is the unique selling preposition that attracts the target audience towards your brands or product. For instance thousands of people are lactose intolerant or turn vegan by choice. So, if your bakery offers delicious vegan preparations besides the regular bakery items, you can have an edge over others.
4 The Packaging and innovation
Of course, packaging has a lot to say in the food and beverages industry. The item you are selling has to look attractive and has to be spill or damage resistant at the same time. So, take an extra effort for the packaging; it has to be super chick and comfortable at the same time. Your logo design must speak your brand’s story. Besides branding, packaging and promotion of the business, innovation is equally important. Keep innovating in your segment so that the end customer is not bored by the product or services you are offering.
5 Blogs and the social media
Besides running your business, blogging- especially SEO blogging is a must along with social media tactics. This strategy increases the posts, and in turn, lays a positive impact on your business. Review from fellow bloggers or peers can really help your business to bloom.
So, there are these small ideas and techniques that every entrepreneur must know to expand the business and be successful.
About the Co-Founders
Satvir Singh- CEO and Co-Founder at Chaiops
Satvir is the Chief Executive Officer and Co-Founder of Chaiops. He is a young and dynamic leader of men and processes. He is responsible for driving strategic partnerships and enabling cross-sell opportunities for Chaiops while successfully managing the overall business to achieve company objectives. He has over 7 years of experience in Sales and Marketing. During the early years, Satvir was instrumental in heralding a successful start-up Paggico. His prior entrepreneurial experience has given him a great advantage in understanding and managing businesses.
Nitin Tomar- Operations Head and Co-Founder at Chaiops
Nitin is the Operations Head and Co-Founder at Chaiops. He is an entrepreneur and strategy consultant with a passion for emerging technologies. He is responsible for defining & delivering the business strategy and providing overall leadership for the operations. He has eight years of experience as a strategic consultant specializing in growth strategy, mergers and acquisitions, and operational improvement. Nitin is an acknowledged expert in building long-term, highly profitable partnerships. Utilizing industry knowledge and his understanding of the market and operations, he co-founded Chaiops.
About Chaiops
Chaiops is one of the fastest-growing café chains in India, founded by Mr. Satvir Singh and Mr. Nitin Tomar in 2017. Emerging as a go-to brand for tea lovers, Chaiops offers premium-quality and freshly brewed cup of Chai, which is great in taste and healthy in nature. From Masala Tea to Chaiops Special Chai 20, Flower Tea to Chocolate Chai, Chaiops offers a wide range of tea varieties, revolutionizing the way people consumer Chai. The tea prepared at Chaiops comes from different states in India, which adds their unique essence and flavor to the Chai. Chaiops do not use chemically tampered tea leaves so that their Chai maintain the nutritional content and authentic taste to provide customers a relishing experience.
In just five years, Chaiops has grown rapidly across pan India and abroad. Every month, six new Chaiops cafes are opening and the brand currently has 50 cafes in total. The founders aim to open around 200+ cafes by 2023 in India, Maldives, Bangladesh, Nepal, UAE, etc. Besides delicious tea, Chaiops offers unique food varieties like Kulhad pizza, which have garnered a lot of interest from customers. In the future, the brand aims to extend its tea and savory varieties at the cafe and provide customers a unique and lasting experience.
Website: www.chaiops.com
Contact Us : B1/637, 1st Floor, Janakpuri Delhi – 110058
Customer Support - +91-9319-622-677
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