One of the name that pops whiles search for south Asian influencer in Dubai is Haifa Zakaria Arora.
A beautiful blend of Indian / Iranian ethnicity, Born and raised in Dubai her love for fashion & beauty translates beautifully on her Instagram page with clean aesthetics. She uses her platform not only to talk everything material but advocate on self-care & self love.
We had a little chit chat with her and how all of it started.
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I always had love for fashion & Beauty that encouraged me to train myself as a personal stylist and soon I started a blog in 2015 name Haifashion Rebel where I would document fashion weeks, colors, style of the season. Skin care tips , make up do’s & don’t and simultaneously I was running Instagram page as Haifashion Rebel and as time went by followers interest in blogs was decreasing and more traffic towards Instagram & Snapchat where one was as about photos and other one was about sharing bits & pieces daily activities in a form of videos & photos.
I saw potential in it and started approaching PR agency for collaborations and out of 10 emails 4 would revert back with positive response and I wouldn’t lose hope and continued networking with right people & agencies and on the other hand my following was also growing at a good pace.
What advice would you give any one aspiring to become an Influencer?
Know your niche what you are good at and serve that, Be authentic with your content , follow accounts that inspire you not demotivate you, follow accounts that share information on brands, marketing, PR agency, Do your research with the brands you want to work with and approach them through emails or DM’s professionally. Keep your page clutter free from unnecessary information,
Create a Business signature for your email and just keep creating content that is more relevant to you & your audience. Consistency is the key!
Share your all time fashion tips?
Less is more, the day you are confused on what to wear just choose black you will look put together, invest in good quality blazers, trousers and denims, neutral colors pieces can help in creating many looks. Always have good pair of gold & silver heels and flats. Keep your makeup minimal & clean and skin care routine should be your number priority whatever age group you’re in.
Invest in good shape wear, under garments and Basics because these are key for well put together look and lastly carry a warm smile.
Follow Haifa Zakaria Arora on Instagram https://www.instagram.com/haifazakariaa/
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