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Home > Brand Media News > Sportcells Strategic Move with Saudi Arabia Cricket Federation Beyond Gear Towards a Lasting Synergy in Cricket Development

Sportcell's Strategic Move with Saudi Arabia Cricket Federation: Beyond Gear, Towards a Lasting Synergy in Cricket Development

Updated on: 25 September,2023 12:10 PM IST  |  Mumbai
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Sportcell forges a strategic sports gear partnership with the Saudi Arabia Cricket Federation and GA Sports, marking a synergistic step towards innovative cricket development and enriched player experiences

Sportcell's Strategic Move with Saudi Arabia Cricket Federation: Beyond Gear, Towards a Lasting Synergy in Cricket Development

Sportcell's Strategic Move with Saudi Arabia Cricket Federation

In a move that subtly underlines their strategic presence in the sports marketing landscape, Sportcell, a renowned Celebrity Endorsement and Sports consultancy agency, has recently facilitated a significant sports gear partnership for the Saudi Arabia Cricket Federation (SACF). This collaboration, which also involves GA Sports, exemplifies Sportcell’s prowess in driving value-oriented partnerships in the world of cricket.

"The essence of cricket lies in its gear, its players, and the passion that fuels the game. Our latest endeavor with SACF is a reflection of our commitment to enhancing the game, piece by piece," shares Sarthak Shah, CEO at Sportcell. "While we continue to shape narratives in sports marketing, our association with SACF is definitely one for the annals."

For SACF, this partnership indicates more than just a transaction. "In Sportcell, we recognize a shared vision, a mutual respect for the game. This gear partnership is just the beginning," says CEO of SACF - Tariq Sagga.

Building on that vision, Kabir Khan, Head Coach of SACF, shares, "The introduction of top-tier sports gear, facilitated by Sportcell, is a significant stride towards enriching our players' experience on the field. While today it's about the gear, the underlying currents suggest a deeper synergy and a journey together that goes beyond the present.

The inclusion of GA Sports in this collaboration ensures that the quality of the gear aligns with international standards, empowering cricketers to perform their best.

As SACF charts a promising trajectory for cricket's future development, many anticipate a horizon brimming with innovative endeavors and initiatives. Sportcell, with its distinct prowess in sports marketing, is ardently poised to contribute and partake in this evolving narrative, reflecting a symbiotic ambition to elevate the game.

About SPORTCELL: Situated in Noida, SPORTCELL stands out as a leading celebrity endorsement and sports marketing firm, expertly bridging the gap between brands and top-tier athletes. Armed with a deep understanding of market intricacies, SPORTCELL crafts impactful brand stories and strategic partnerships.

About SACF: The Saudi Arabia Cricket Federation (SACF) embodies the passion and dedication for cricket in the region. Through initiatives that cater to various dimensions of the sport, SACF aims to position cricket as a beloved sport in Saudi Arabia, laying the foundation for a rich legacy.

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