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Taroob: A luxurious fashion brand that blends contemporary styles with ethnicity

Updated on: 04 January,2023 06:41 PM IST  |  Mumbai
BrandMedia | brandmedia@mid-day.com

What is Taroob?

Taroob: A luxurious fashion brand that blends contemporary styles with ethnicity

A high-end fashion label named Taroob made its debut in 2020, intending to revolutionise the fashion industry by designing trendy statement pieces. By merging modern sophistication with transitional style, the brand hopes to introduce a versatile trend in fashion. Since its inception, Taroob has garnered global acclaim for its diverse men's and women's collections that showcase authentic Indian style. Additionally, the brand has a significant customer base because it is particularly well-known in Northern and Eastern India.


Today, the brand can be found on major e-commerce platforms, including Aza fashions, Amazon, Aashni + co, Ogaan.com, Elahe, Nykaa, Pernia's Popup shop, WedMeGood, Agashe and others. Taroob has also established a presence in many opulent boutiques in India's major cities.


Faces behind the brand


Taroob is the brainchild of three business and design enthusiasts: Sanchit Anand, Neeraj Singhania, and Shubha Jain. They all shared a deep love for the rich Indian culture and wished to blend it into contemporary clothing trends while preserving a sense of refinement. They launched Taroob, an opulent fashion label with an Indian flair, out of their desire to create something that captures both the culture and the current trends.

Vision & Mission of the brand

To develop a premium brand that serves the worldwide market with international quality and check standards learned from their export operations over the years, Taroob envisions employing rich Indian craftsmanship. According to the brand, Indian fashion is high-quality and has a strong aesthetic component; when paired with the demands of contemporary fashion, it can result in the best fashion brand available in the industry. The goal of Taroob is to deliver the best in fashion by fusing ethnic fashion roots with modern style and cultural heritage in a luxurious way.

Products and USPs

Taroob, a luxury fashion brand, creates ethnic yet chic collections. The brand continues the legacy of traditional craftsmanship and artisan details to bring eminence to each piece, reciting a luxurious story. Taroob strives to incorporate our cultural history into contemporary, sustainable fashion, along with embodying modernism. To do this, the firm never skimps on fabric quality, ensuring sustainability. It also employs talented tailors and craftsmen from all over India who can contribute to a diverse change in the market.

With a fresh and vivid variety of unique patterns and colour palettes, Taroob also hopes to help its clients elevate their wardrobes. Its main collections include, among other things, Nehru Jackets, stoles, jackets, kaftans, shawls, capes, blazers, mufflers, and co-ord sets. The brand also offers Rakhi, Diwali and customised wedding and corporate gifts to make festivities perfect.

Ethnic ensembles express one's personality in a sophisticated way. Taroob and its founders want to deliver the same styling vibe by fusing contemporary with a respectable amount of transitional artwork. With a Taroob-designed piece in your closet, your style will unquestionably be elevated.

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