How This College Dropout Is Generating 7 Figure Revenue With No Prior Experience
Rishi Jethi
It is hard to see Illumeably Media as a traditional media company. The name might seem like a tongue twister for most people but there is a chance that you’ve watched a video or read an article by Illumeably. Today it is among the top 500 news sites of the world with its revenue reaching 7 figures. The story behind the conception of Illumeably is as unconventional as its name.
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Illumeably is a renowned name in creating motivational video content across Facebook and YouTube but it started as an escape from the rut of a 9-5 job. Illumeably was founded by Rishi Jethi in 2017 when after graduating with a degree in computer science, Rishi was struggling to find purpose and direction. There had been many ups and downs in Rishi’s life by this point and he had understood that the safe option was just not for him.
Belonging to an Indian family with a conservative mindset, Rishi had to bear the burden of his parents’ expectations. Rishi knew full well that in his family anything less than a Grade A was unpardonable but still he decided to drop out. He was trailing an uncharted territory for most Indian kids but he was not about to live a less than exciting life. Rishi remembered the incident when his mom once broke down in the principal’s office for the fear of his future. Even though he didn’t know what lay in his future, he assured her that he would make a decision that would be best for him.
A few months later, Rishi started an engineering internship, and shortly after that, he was accepted into the University of California, Berkeley, the number 1 public university in the world. Rishi wasn’t supposed to be at any of these places as fate would have it, he was able to break out of the mold even when situations got tough. So once he graduated from Berkeley, he sat down and reflected upon the things that made him who he was. In his heart, he knew his story could make a difference and inspire those who were crowded by hopelessness about the future. A voice inside his head told him he needed to share with the world what he has learned from his life. He created a video about how perseverance helps in overcoming any hurdles life throws at us. The morning after posting the video on Facebook, Rishi found out that it was viewed by over 5 million people and shared more than 100,000 times.
The numbers were way beyond Rishi’s expectations and somewhere in his brain a light bulb went off and he realized his real purpose. With the last $500 he had saved from his internship, he founded a media company with the idea of uplifting others and bringing light into their life. Today Rishi Jethi creates unique content not just for his website but also for his YouTube channel where stories are featured about people who did the right thing even in tough situations. His content has become a daily dose of motivation for millions of people across the globe.
He was so moved by this idea of changing lives that he wanted to incorporate the word “illuminate” in the name of his company. That is how Illumeably came into existence, bearing the prefix “illume” and the idea of illuminating the lives of others.
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