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Video Marketing: The Future Of Content Marketing

Updated on: 12 August,2021 12:00 AM IST  |  Mumbai
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Today, content only succeeds if it delivers what consumers want and how well they get to consume

Video Marketing: The Future Of Content Marketing


In recent years the digital market has changed significantly, people are phasing out from reading to watching videos to learn something & interact with content. What’s more important is the availability of content over different platforms and with no boundaries on how people can interact with content.

As visible the landscape of content marketing has also changed over the course of time. Today, content only succeeds if it delivers what consumers want and how well they get to consume.

In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance, and flexibility consumers need, all while catering to the on-the-go lifestyle they want.

Here’s everything you need to know about video marketing and why it’s being hailed as the future of content.

-According to reports video is projected to claim more than 80% of web traffic and in-app traffic.

-Embedding videos over the web has increased the conversion rate for advertisers by 50%.

-Video content performs well on all devices, In this digital marketing world which is responsive in design proves video content works best in sort of formats, be it mobile phone/iPad or laptop it fits to consume well.

-Visual representation of any product increases at least 30% of buying chances.

-59% of company decision makers would rather watch a video than read an article or blog post.

Simply Measured discovered that video is shared 1,200% more than both links and text combined. Also, 60% of viewers will engage in a video post before a text post (according to current trend)

Thanks to its viral nature, simple accessibility, and built-in value, video marketing stands out as a smart way to approach content marketing.


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