CM Shinde was speaking after the launch of the Swachha Maharashtra Abhiyan (Urban) 2.0
CM Eknath Shinde. File Pic
CM Shinde was speaking after the launch of the Swachha Maharashtra Abhiyan (Urban) 2.0 in Mumbai.
He said, "cleanliness in cities should become a mass movement." He added that sanitation workers are the brand ambassadors of the new campaign.
His government has prepared an ambitious plan for Mumbai's transformation under which 450 roads will be concretised and the health infrastructure in the city will be strengthened, the chief minister said.
Speaking on the occasion, deputy Chief Minister Devendra Fadnavis said cities are centres of growth which generate employment.
Under the Swachha Maharashtra campaign, the state's urban areas would be completely transformed, he said.
The campaign is modelled on the Union government's Swachh Bharat Abhiyan.
It will be carried out from October 2 to December 31 and best-performing cities will get prizes.
(with PTI inputs)