Women wearing the traditional Bavarian Dirndl presents the new Oktoberfest beer mug during the press conference at the Oktoberfest grounds in Munich, southern Germany. Pics/AFP
The world largest beer festival Oktoberfest will run from September 17 until October 3, 2016
Oktoberfest is held annually in Munich, Bavaria, Germany
More than 6 million people from around the world attend the Oktoberfest every year
The Oktoberfest is an important part of Bavarian culture, having been held since 1810
Other cities across the world also hold Oktoberfest celebrations that are modelled after the original Munich event
In 1994, this longstanding schedule was modified in response to German reunification
During the event, large quantities of Oktoberfest Beer are consumed: during the 16-day festival in 2013, for example, 7.7 million litres were served.
About The Gallery
A special press conference was held at the Oktoberfest grounds in Munich, southern Germany, where beautiful women in traditional German attire showcased the new beer mugs that will be unveiled at the festival. We take a look in pictures...
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