Madhu Sapre and Milind Soman: Famous models of the '90s, Madhu Sapre and Milind Soman shot nude for a shoe commercial in 1995 where they were seen with a python wrapped around their bodies. This ad created furore among women and animal rights activists. Demonstrations were staged outside their houses and some of the protesters even donated them clothes to cover up. The ad was then pulled off and the models were booked for indecency.
Ranveer Singh: Often labelled eccentric and zany, Ranveer Singh has had brickbats coming his way for his ad for Danish fashion brand Jack & Jones where he is seen carrying a woman on his shoulder and the punch line goes, 'Don't hold back. Take your work home.' Netizens, including 'Rang De Basanti' actor Siddharth, slammed the ad campaign, terming it sexist and offensive, and the brand responded by taking down all 12 billboards across the country and even issued an apology. The actor, too, has apologised for the commercial. This isn't the first time that the actor has been embroiled in a controversy over a commercial. In May last year, Ranveer featured in an ad for an innerwear brand where he wrestled dummy sharks. After the People for Ethical Treatment of Animals (PETA) raised objections, the company decided to run the ad with a disclaimer declaring the shark was merely a rubber toy and no animal was used for the shoot. Pic/Actor Siddharth's Twitter account
Reacting to the issue raised by People for the Ethical Treatment of Animals (PETA) over an innerwear advertisement featuring actor Ranveer Singh thrashing a shark, the brand's spokesperson said that the visuals were not intended to offend anyone, and added that a disclaimer would soon be attached to the commercial. The ad garnered negative response due to visuals showing Ranveer taking a dive into the ocean to save a girl from a shark and beating up a shark to portray his masculinity.
Madhuri Dixit: A Bihar court has not only directed authorities to file an FIR against the Bollywood actress, but she has also received a notice from the Haridwar FDA for claims being made in the Maggi advertisement. On being concerned after the controversy erupted, the actress tweeted she met the Nestle team who reassured her that they adhere to stringent testing for quality and safety and are working with the authorities closely. Pic/YouTube
Amitabh Bachchan: Big B's Maggi ad is not the first time he has landed in a soup for endorsing a brand. In 2013, Amitabh's candy commercial landed him in trouble as he was shown pelting stones at a mango tree. Upholding a complaint against the ad, the Advertising Standard Council of India remarked that children could imitate Big B's actions from the commercial to harmful consequences. It was later pulled off. The following year, while addressing an interactive session at IIM-Ahmedabad, the superstar revealed about ending his contract with a cola brand after a school girl in Jaipur questioned his endorsement choices. Pic/YouTube
Preity Zinta: The actress, who endorsed Maggi 12 years ago, has also been involved in the controversy surrounding the Nestle product. An FIR filed by an advocate in Uttar Pradesh names the actress, along with Madhuri Dixit and Amitabh Bachchan. Raising concern over the issue, Preity tweeted, "Reading the news about me being sued for doing the Maggie commercial over 12 years ago? 12 years ago? How does that happen?" She further wrote, "do u think they will have samples from the time I did the add ?" (sic)
Aishwarya Rai Bachchan: The actress's print commercial for a jewellery brand created a hue and cry - a dark-skinned child is seen holding an umbrella over her head. It is said that the picture is a recreation of a colonial-era portrait by German-American fashion photographer Horst P Horst, but social activists pointed out that it was 'racist' and promoted child labour. While the actress' spokesperson clarified that incorporating the child's image was a "creative call" on the brand's part, the jewellery company sent out a note saying that they will withdraw the photo from their ad campaign.
Shah Rukh Khan: A couple of years ago, Shah Rukh Khan found himself at the receiving end for endorsing a skin lightening product. An online campaign titled 'Dark and Beautiful' urged the star and the brand to stop promoting and encouraging fairness creams. Later, many celebs, including Aamir Khan, backed the cause and stated that they would never promote such products. However, SRK chose to keep mum about the entire issue and is still seen in the commercials. Pic/YouTube
Bipasha Basu and Dino Morea: In 1998, Bipasha Basu and her then partner Dino Morea did a commercial for an international undergarments label in which the latter was seen tugging at Bip's panties with his teeth. The ad ended with this one-liner: 'And you thought your appetite for indulgence could only be whetted by Swiss chocolates'. It was labelled extreme for Indian sensibilities. The then minister of state for cultural affairs Anil Deshmukh, too, expressed his displeasure over it and the campaign was immediately called off.
Arbaaz Khan and Malaika Arora: They were seen in a coffee commercial in 1993 which came under the scanner as it showed the couple cosying up to each other. Many felt their expressions were too suggestive and obscene while the tagline - Real pleasure can't come in an 'instant' - was deemed misleading. Post a series of legal proceedings, the advertisement was banned.
Remember Madhu Sapre and Milind Soman's sizzling shoe ad from the 90s? The ad sure created a lot of stir and controversy. Today being the stunning Sapre's 48th birthday, we take a look at B-Town celebs who have landed in trouble for endorsements.
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