The gram art project has come up with a unique initiative. They use organically grown indigenous cotton in remote villages of India, to make sustainable seed bands. This has created job opportunities for women. Most of them are housewives or farm labourers who are thrilled with the little extra income they are earning by making these rakhis. Their aim is to celebrate every new relationship in our life and strengthen bonds by buying, tying, sowing these seed bands and spreading the message. Watch this video to know more.