11 times Ekta Kapoor became the launchpad for talent

Priyanka Chahar Choudhary: Bigg Boss to Franchise Fame

Ekta announced Priyanka as the new lead of Naagin 7, reaffirming her ability to identify strong audience recall and convert it into a high-visibility launch

Sushant Singh Rajput: Television’s Most Impactful Launch

With Pavitra Rishta, Ekta introduced Sushant as a leading man at a time when TV heroes rarely entered mainstream films. It gave him credibility and mass connect

Sakshi Tanwar: Kahani Ghar Ghar Ki

Sakshi`s success can be traced back to her Balaji launch. At a time when heroines were largely one-note, her emotional depth and restraint made her relatable

Anurag Basu: A Director’s First Big Break

Ekta backed Anurag Basu for Gangster, his first major Hindi film. It announced a new directorial voice and influenced a generation of urban storytelling

Smriti Irani : The Face That Defined an Era

Smriti Irani as Tulsi in Kyunki Saas Bhi Kabhi Bahu Thi became a cultural icon. The role didn’t just launch a career; it shaped Indian TV for decades

Ronit Roy: Television Stardom Through a Second Beginning

His casting in Kasautii Zindagii Kay redefined him as a commanding screen presence and TV powerhoue, setting the stage for his later acclaim in films and OTT

Anita Hassanandani: From New Face to Long-Term Balaji Staple

Early launch with Kyuki Saas Bhi Kabhi Bahu Thi laid the foundation for her longevity, culminating in character-driven roles like Shagun in Yeh Hai Mohabbatein

Rajeev Khandelwal : The First Youth Heartthrob

Kahiin To Hoga marked Rajeev Khandelwal’s breakthrough as a romantic lead. Ekta`s decision to back him helped define early-2000s youth fandom on Indian TV

Vidya Balan: Hum Paanch

Vidya Balan was launched in one of India’s earliest youth sitcoms. Though she later moved to cinema, Hum Paanch remains her first professional acting break

Mouni Roy: The Original Naagin Breakout

First introduced to television audiences through Ekta Kapoor’s Kyunki Saas Bhi Kabhi Bahu Thi, Mouni achieved mass stardom as the face of the franchise Naagin