Pooja Jaisingh.
In the ever-evolving world of luxury fashion, celebrity collaborations, and global brand storytelling, Pooja Jaisingh stands as a name synonymous with vision, reinvention, and influence. Based in Dubai, she has carved a unique space at the intersection of fashion, culture, and strategic brand management, quietly shaping conversations across industries for over a decade and a half.
Pooja's entrepreneurial journey began with Glitterati Exhibitions in 2010, at a time when Dubai had yet to witness the rise of curated multi-designer showcases. With a sharp instinct for luxury and a deep understanding of the South Asian diaspora, she pioneered a platform that brought Indian couture and premium lifestyle brands directly to an affluent and fashion-conscious audience in the UAE. Glitterati soon evolved into a sought-after destination, connecting designers, tastemakers, socialites, and high-net-worth clientele, while redefining the accessibility of Indian luxury in the Middle East.
However, Pooja's journey did not remain confined to fashion curation. With time, her role organically evolved into something far more expansive. Today, through her company The Qube, she operates at the forefront of celebrity brand management, luxury consulting, and experiential marketing. Her work goes beyond creating visibility; it is about crafting narratives that align brands with culture, aspiration, and influence.
Known for her ability to seamlessly connect global talent with brands, Pooja has collaborated with celebrated Bollywood personalities, stylists, influencers, and luxury houses. Her campaigns reflect a refined blend of glamour and strategy, ensuring that every collaboration feels authentic, impactful, and culturally relevant. This unique positioning has made her a trusted name for brands looking to establish or expand their presence within the UAE and the wider GCC market.
What sets Pooja apart is her ability to evolve with changing industry dynamics. While many remained rooted in traditional event curation, she transitioned into a broader luxury communications ecosystem, advising brands on positioning, celebrity collaborations, influencer strategy, and consumer engagement. Her work spans across fashion, beauty, wellness, hospitality, and luxury retail, consistently reflecting sophistication and emotional storytelling.
Beyond her professional achievements, Pooja is deeply committed to empowering women in business. Throughout her journey, she has championed women-led enterprises, offering platforms and opportunities to emerging entrepreneurs, particularly those rooted in craftsmanship, wellness, and conscious luxury. Her belief in "women supporting women" is not just a philosophy, but a guiding force that shapes her collaborations and ventures.
Adding another dimension to her entrepreneurial spirit is Sváha, her candle brand born out of a personal passion for creativity and mindfulness. What began as a therapeutic escape has evolved into a meaningful business, reflecting her ability to transform passion into purpose.
Today, while Glitterati continues to thrive as a respected luxury platform, The Qube opens doors to high-impact collaborations, celebrity associations, and global brand narratives. For Indian brands seeking to establish a refined presence in the UAE, Pooja Jaisingh offers more than access; she offers insight, influence, and a deep understanding of what truly resonates with modern audiences.
Her journey is not just a story of success, but one of foresight, resilience, and the power of evolving with purpose, making her a true force in the world of luxury and beyond.
