mid-day was established in Mumbai in 1979 as a family-owned newspaper. The Ansari family promoted Mid-Day Publications Private Limited with main object of printing and publishing of newspapers, magazines, books, journals etc.
In May 2002, it was converted into a Public Limited Company. To reflect the diversification of its activities into other media field and the changing nature of business, the name of the Company was changed to Midday Multimedia Limited. The Company was engaged in multimedia activities such as to carry on the business as broadcasters, marketers or in any other manner of audio programs, to carry on the business of television programs, television films and television software, to carry on the business of Advertising Agents, to provide on-line and/or interactive information and news for business and general use, to deal in internet commerce and all internet related activity.
Midday Multimedia Limited was running a Radio business through its Subsidiary M/s Radio Mid-Day West (India) Private Limited was one of the first private players to venture into this area and in a short time had established Radio One 94.3 FM as the premium FM Brand.
With effect from July 1, 2008, the entire print and publishing business of Midday Multimedia Limited was transferred to its new wholly owned subsidiary called Midday Infomedia Limited.
Further, pursuant to the Scheme of Arrangement between Midday Multimedia Limited, and Jagran Prakashan Limited and their respective shareholders and creditors, the entire print and publishing business of Midday Multimedia Limited along with all the related licences, trademarks and logos was transferred in the name of Jagran Prakashan Limited with effect from April 1, 2010.Our Brands
mid-day is now a part of Jagran Prakashan Ltd (JPL) - India's leading media and communications group with its interests spanning across Print, OOH, Activations, Mobile and Online and is amongst one of the largest media conglomerates in the country.
India's most engaging local newspaper, mid-day, has become the quintessential physical connect for the uber-social generation to consume their local city news today. Over the last couple of years, the newspaper has been on a mission to up its engagement quotient with these social netizens. Whether it is local news, career guidance, dream homes, a look at what's on in the city or best of bollywood gossip, mid-day's sections have it all, alongside staple news and amusers like comics and crosswords.
To add to the dynamic product delivery through content, mid-day has also been creating a unique experience for its readers and clients through globally awarded marketing initiatives. Mid-day has been doing various community, reader connect activities like 3D Impact Jacket, customized innovations, promotional activities like the mid-day Bollywood Lunch Contest, mid-day movie contest, mid-day Media Nights, mid-day Corporate Cricket League, & many others.
The company also has an established presence in the multimedia space, with its web version, www.mid-day.com. This initiatives ensures that the uber-social generation has access to the mid-day experience at anytime during the day and at anyplace as well.
Gujarati mid-day (GMD) launched on 4th February, 1995 is one of the leading Gujarati Newspaper in Mumbai. GMD is a 7 day paper. The Sunday paper comes with a unique 32-page News-Magazine named "Sunday Sartaaj".
GMD is positioned as a complete family newspaper with content for everyone. The product is read by everyone at home. The focus of the paper is to deliver local city news which includes key stories on Gujarati community news and other city news. The newspaper also features a dedicated business segment focusing on share market and also displays world news. Some other features include Family room (short fiction novels, recipe, Bollywood & TV updates, Health & Beauty tips and spiritual guidance) and Sports coverage. GMD has been connecting with and engaging the most affluent Gujarati and Marwadi communities in Mumbai. GMD has area-specific weekly supplements under the brand name of GMD LOCAL- Malad-Kandivali-Borivali, Ghatkopar and Mira-Bhayandar and Vasai-Virar.. Apart from all this, GMD actively undertakes various events like Community Cricket, Navratri Contest, Ladies Cricket, etc. to engage its readers.
INQUILAB (URDU DAILY)
Inquilab, the widely read Urdu daily was established in 1938 by Late Abdul Hamid Ansari, a freedom fighter and an educationist. In fact, while working with the masses at one hand and supporting freedom movement on the other, he realized that mobilizing vast Urdu reading community for the cause of freedom was very much necessary. It was this objective that led to founding of Inquilab, a newspaper that would take the Urdu reading people closer to the freedom struggle.
After independence, when nation building was the topmost priority of our first Prime Minister Jawahar Lal Nehru, Inquilab became part of this endeavour and aggressively campaigned for Secularism and Democracy, the biggest strength of our nation.
Inquilab has always believed in Indian nation and Indian society. From the early 50s till today, the paper has strived hard to spread information and awareness. It has worked with Governments to take the public agenda forward, hence welfare schemes were publicized to the fullest extent. At the same time, public grievances too were highlighted so that the Government took note of it and solved them on priority basis.
It is a known fact that Inquilab is one the most leading newspapers of the country, but, as far as Urdu newspapers are concerned, it is India’s number one (ref: IRS). Apart from it, the paper is one of the most respected and trusted dailies of the country. With its unbiased and authentic news, Inquilab has carved a niche of its own. With its ‘closer to the community’ approach, Inquilab is known even to those who can’t read, write and speak Urdu.
While Inquilab has about half a million readers spread across the country, there are thousands of readers who read the paper online. Most of such readers are NRIs who live abroad for either employment or business.
Inquilab in North India:
Recently Inquilab has progressed by leaps and bounds. In addition to the Mumbai edition, it recently started 11 more editions in North India in just three months time. Thus it has now editions in: Mumbai, Delhi, Lucknow, Bareli, Kanpur, Gorakhpur, Allahabad, Varanasi, Aligarh, Meeruth, Banaras and Moradabad.
MiD DAY Entertainment
MiD DAY Entertainment has been set up with the intent of leveraging the Mid Day group’s network within the Indian entertainment industry. In addition to traditional entertainment marketing avenues such as celebrity endorsements and film marketing, the division shall aim to effectively utilize Mid Day’s print and web platforms - to provide brands with consolidated entertainment marketing solutions. The focus is and shall be, on devising novel and innovative means of bringing together brands and celebrities / entertainment properties, in order to strengthen the product proposition.