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Mid-Day Premium Mid-day Explains | The sober curious movement is here to stay

As people seek healthier alternatives, the sober curious movement continues to grow. Experts delve into how this wellness trend enables inclusive social experiences, the popularity of low and non-alcoholic beverages, the evolution of consumer preferences, sophisticated industry offerings, and the path ahead

18 September,2024 12:30 PM IST | Mumbai | Maitrai Agarwal
Younger consumers, particularly millennials and Gen Z, are increasingly prioritising their health and seeking out low-sugar, natural, and functional beverages. Photo Courtesy: Pandan Club

Onam 2024: Why is it celebrated in Kerala and How?

    Onam 2024: Why is it celebrated in Kerala and How?

    The time is here when India, especially the state of Kerala is going to rever in the culturally-rich festival of Onam 2024. This festival has a deep religious significance. This festival goes on for a period of 10 days. This year it is being celebrated from 10-15 september concluding on 15th september. People visit temples to seek blessings with their families. Traditional dances are also a part of this celebration. Traditions like the grand Onam sadya (feast), Pookalam (floral decorations), and Vallamkali (boat races) are celebrated. Here is everything you need to know on why is it celebrated and how. Take a look.

    18 September,2024 12:20 PM IST

    Travel News

    15 per cent of India’s pilots are women, notes PM Modi

    Prime Minister Narendra Modi highlighted India’s technological and infrastructure achievements in civil aviation and emphasised the importance of making the sector more inclusive for women

    16 September,2024 12:09 PM IST | Mumbai | IANS

    Relationships News

    Mid-Day Premium Gen Z redefines romance: What is simmer dating?

    A new survey released by the dating app, QuackQuack, revealed simmer dating as an emerging trend among Gen Z daters. Relationship experts and Gen Z daters will help decode the popularity, and weigh in on the benefits of this trend

    13 September,2024 10:36 AM IST | Mumbai | Maitrai Agarwal
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