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From PUBG Champion to a Rs 40 Crore plus Brand: Celtz Roxx aka Yogesh Yadav’s RoarX is Changing Lives

RoarX began with a simple mission: to provide affordable yet high-quality mobile accessories tailored for Indian consumers.

Yogesh Yadav

Yogesh Yadav

Success stories often begin in the most unexpected places, and Yogesh Yadav’s journey is no exception. Known as Celtz Roxx in the gaming world, Yogesh rose to fame as the captain of Team Celtz, leading them to victory in the PUBG Mobile Pro League South Asia 2020. But Yogesh’s ambitions didn’t stop at gaming. At just 23 , he transitioned into entrepreneurship and founded RoarX, an electronics brand that has sold over 15 lakh products in under two years and is now valued at over ₹40 crore.

While gaming brought Yogesh fame and financial stability, he realized it lacked the potential to create a deeper impact. “Gaming gave me recognition, but I wanted to do something that could improve people’s lives,” Yogesh shares. This realization led him to step away from esports and YouTube to launch RoarX in 2022.

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