Ajay Devgn’s Devgn CineX launches luxury multiplex in Thane with recliner seats, advanced tech, and immersive movie experience.
Devgn Cinex launches at Bellona Tower, The Walk, on March 18; inaugural screening of Dhurandhar The Revenge on March 19
Indian superstar Ajay Devgn’s multiplex chain, Devgn Cinex, has redefined the movie-going experience with the launch of its new theatre at Bellona Tower, a state-of-the-art luxury multiplex, within The Walk - the signature high street retail destination at Hiranandani Estate, Ghodbunder Road, Thane, Maharashtra. The multiplex was inaugurated by Mr Kumar Mangat Pathak, Co-founder of Devgn CineX and Chairman of Panorama Studios and Mr Surendra Hiranandani, Chairman, House of Hiranandani, along with other key dignitaries, in a ceremony that included a diya-lighting ceremony and a walk-through of the cinema hall.
Designed to redefine the movie-going experience, the new multiplex features five state-of-the-art screens, a 953-seat capacity, including a luxury all-recliner auditorium named “Amor.”
For the first time in India, the theatre is equipped with Buttkicker motion seats. This technology directly correlates chair vibrations to the action on the screen, allowing the audience to feel every part of the film as if they were part of it, regardless of whether they experience either of the two major types of film effects or the same intensity of the film's action.
Devgn Cinex will open its screens on March 19 with the release of Dhurandhar: The Revenge, one of the most anticipated Bollywood releases of the season.
Ajay Devgn shared his excitement about this next-gen theatre launch by saying, "For me, cinema has always been about the experience of watching a story unfold on the big screen. With Devgn CineX, we aim to create a theatre experience with the best technology and comfort that enhances the way audiences watch films.”
Kumar Mangat Pathak, Co-founder of Devgn CineX and Chairman of Panorama Studios, shared, “Devgn CineX was created with the vision of delivering a luxury cinema experience to audiences across India. We are delighted to partner with House of Hiranandani to bring this cinematic destination to Thane’s vibrant community at The Walk, Hiranandani Estate. This collaboration allows us to serve a large community of cinema lovers with world-class entertainment right in their neighbourhood.”
About Devgn Cinex:
Devgn CineX, formerly known as NY Cinemas, is a next-generation cinema brand founded by Ajay Devgn. Blending cinematic heritage with advanced projection technologies and seamless digital platforms, the brand is redefining luxury cinema experiences in India. Devgn CineX currently operates 57 screens across 19 locations, with a presence in cities including Bhuj, Ahmedabad, Gandhinagar, Gurugram, Guwahati, Ghaziabad, Meerut, Kanpur, and Mumbai, with the latest launch at The Walk, Hiranandani Estate.
Beyond movie exhibition, Devgn CineX also offers spaces for private events, corporate gatherings, celebrations, and special screenings, creating unique cinematic venues for memorable experiences.
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