Annapurna Swadisht Limited, an FMCG company with a significant presence across Eastern India, launched its new brand OFFSIDE at an event held in Kolkata. The brand is endorsed by former Indian cricket captain Shri Sourav Ganguly, who has been associated with the company as Brand Ambassador since September 2025.

OFFSIDE marks the company’s strategic expansion into urban and semi-urban markets, complementing its established rural distribution strength. The new brand aims to cater to evolving consumer preferences in the snacks and convenience food segment. The launch event was also attended by the company’s senior leadership, distributors, and many others.