Consumer-electronics retail runs on product cycles, and the summer of 2026 handed Best Buy several at once. The chain is building dedicated Meta spaces inside its stores, has locked up retail exclusivity on a new television technology, and is adding brands to its marketplace, all while the sell side reassesses a company coming off a stronger-than-expected quarter.

Best Buy sells hardware that other retailers also carry, which has long made the in-store experience one of its few points of difference. Armistice Capital is among the institutional investors taking notice and holding a position in the retailer.