Global Fashion Parade 2024: A Celebration of Style and Creativity Presented by ART MEDIA ADS (P) LTD in association with IBB Chronicles and led by the visionary Archunaa Jaiin, the Global Fashion Parade 2024 made a stunning debut, setting a new standard for fashion and creativity. Known for revolutionizing the advertising industry since its founding in 1997 by Sunil Sethi, ART MEDIA ADS boasts a strong presence in over 300 premium outdoor locations, including a dominant foothold in Mumbai, and extends its reach across India. This year, their collaboration with IBB Chronicles promises to push the boundaries of fashion even further.

Under the editorship of Archunaa Jaiin, IBB Chronicles explores a vast range of topics-fashion, beauty, health, fitness, finance, food, and entertainment. Her leadership behind Global Fashion Parade reflects her commitment to blending art with cutting-edge fashion. Featuring collections from four celebrated designers and jewelers, alongside 70+ models, the event showcases the finest trends and the creative pulse of the fashion industry. The inauguration was a grand affair, with the event being graced by Chief Guests Shaina NC and Seema Singh.