Altair Media, a Mumbai-based strategic communications agency, successfully led the public relations campaign for the globally celebrated 72nd Miss World Festival, held in Telangana from May 7 to May 31, 2025. Appointed as the official PR partner by the Miss World Organization, Altair Media played a pivotal role in delivering a widely acclaimed and impeccably managed campaign that celebrated beauty, culture, and global unity. With participants from 108 nations, the festival became one of the most widely covered international events hosted by India this year,drawing attention from national and international media alike.

At the helm of this ambitious project was Ashwani Shukla, Founder of Altair Media, who guided the campaign through a complex and dynamic media landscape. His leadership was instrumental in crafting an overarching communications strategy that emphasized Telangana’s emergence as a cultural and tourism powerhouse. The campaign seamlessly blended glamour with diplomacy, drawing focus to the unifying values of the 72nd Miss World festival and the vibrancy of Telangana as the host state.