The BRICS WAVES Bazaar, a premier international marketplace for the creative economy, witnessed the unveiling of Life Is A Game, India's first interactive theatrical film, in collaboration with the Bharat Digital Media Federation (BharatDMF).

Held under India's BRICS Presidency, the two-day BRICS WAVES Bazaar has brought together over 500 delegates from 21 BRICS member and partner countries, creating one of the largest collaborative platforms for the global media and entertainment industry. The event serves as a catalyst for partnerships across film, television, animation, VFX, gaming, music, digital media and emerging content formats, reinforcing India's growing leadership in the global creative economy.