The U.S. housing market remains sluggish, with J.P. Morgan expecting growth of less than 3% through 2025. Higher mortgage rates, affordability struggles, and an increase in available homes have made it difficult for financial institutions to maintain stability. J.P. Morgan needs clear and effective communication. Baden Bower, a real estate PR agency, helps companies maintain credibility and stay visible even when the economy slows down.

Economic Conditions and the Need for Strong Messaging

Mortgage rates hover around 7%, and inflation continues to make homeownership harder to afford. More homes are on the market, but demand remains weak. Many homeowners refuse to sell, unwilling to part with their low mortgage rates. Michael Rehaut, Head of U.S. Homebuilding Research at J.P. Morgan, expects these conditions to persist through 2025.