As part of its smart strategy to extend the reach of its smart media network, Bajarbattu Content Vibes Pvt. Ltd. (known as Bajarbattu) is further enhancing its reach as a digital-first media network with informative, research-backed and youth-centric content.

Designed to reach young Indians, Bajarbattu breaks down hard to understand topics by documentaries, podcasts, explainers, ground reports, cultural storytelling and digital-first video format. The network has several content verticals including politics, defence, geopolitics, sports, youth culture, spirituality and human-interest topics.