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Breaking Beauty Norms: Meet the Founder Behind Clumsy Cat’s Inclusive Revolution

Pankhuri`s career began in the corporate world, but she soon found her passion in the colorful industry of cosmetics.

Pankhuri Vayachal, Founder, Clumsy Cat Cosmetics

Pankhuri Vayachal, Founder, Clumsy Cat Cosmetics

Pankhuri Vayachal, the visionary founder of Clumsy Cat Cosmetics, is on a mission to reshape the beauty industry. Pankhuri’s mission with Clumsy Cat goes beyond just creating makeup products; she envisions a world where beauty is inclusive, diverse, and free from stereotypes. Clumsy Cat is not about conforming to beauty standards but creating a space where everyone feels represented, valued, and celebrated.

Pankhuri's career began in the corporate world, but she soon found her passion in the colorful industry of cosmetics. After two years in a corporate role, she transitioned into makeup artistry, where she noticed a gap in the market-clients with deeper skin tones often struggled to find affordable products that truly suited their complexions. Frequently, she had to rely on expensive international brands because local options did not meet the mark. This realization led her to create a homegrown brand dedicated to offering high-quality products that honor the beauty of every shade of melanin. As Pankhuri puts it, “Clumsy Cat is a tribute to freedom, authenticity, and the power of celebrating every shade of melanin.”

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