The Indian men’s grooming market has been growing steadily, but for the longest time it has been trapped between clichés of hyper-masculinity and unisex solutions that never quite spoke to men directly. Into this space steps Cocky - a brand that is rewriting the rules with irreverence, precision, and a boldness that matches its name.

Founded in 2024 by marketing veteran Abhinav Singla Cocky isn’t trying to be another men’s skincare label. It is unapologetically luxury, with a tagline that sums up its ethos in two words: “Naughty Inside.” The brand is designed for the modern, urban man -ambitious, and short on time, but unwilling to compromise on quality.