Coldplay’s upcoming concerts in Mumbai have set the country abuzz. Tickets for the British band's performances sold out within minutes, leaving countless fans empty-handed and leading to a whirlwind of reactions online. But what’s truly behind this unprecedented frenzy? According to industry insiders, it’s not just the music-it’s the power of social media that has played a decisive role in creating the Coldplay hype.

Mohit A Jaitly, Founder and CEO of MAJ Medias, one of India’s leading music distribution platforms, believes that social media has significantly amplified the excitement surrounding Coldplay’s tour. "It’s not just about the music anymore," Mohit said. "The craziness around Coldplay’s concert is largely driven by the influence of social media. You’ve got people who might not even be familiar with the band but have jumped into the frenzy because it’s trending everywhere."