Bisleri International, Dalmia Polypro, and PRS India joined forces for a significant cleanup initiative at Juhu Beach, Mumbai, showcasing their commitment to sustainability. Collaborating with local organization Rerout, the cleanup drive mobilized 88 participants who collected an impressive 576 kilograms of mixed waste within 90 minutes.

The waste, which ranged from plastic wrappers and bottle caps to glass and fabric, was carefully segregated. Findings revealed that 39% of the waste was plastic, while 23% consisted of glass, paper, and cloth, with the remainder classified as non-recyclable. Participants also engaged beachgoers, spreading awareness about proper waste management and the importance of preserving natural habitats.