DMAC 2025 Draws Record Participation, Empowering the Next Generation of Digital Marketers

The Digital Marketing Academic Challenge DMAC 2025 powered by IIDE The Digital School in collaboration with FCB Kinnect cemented its status as one of Indiarsquos premier platforms for young marketing talent Designed to test creativity strategic thinking and problemsolving the competition brought together the countryrsquos brightest minds giving them a realworld battleground to showcase their skillsThis year DMAC was bigger than ever with 4500 participants forming 500 teams from Indiarsquos top institutions The competition spanned Mumbai and Delhi kicking off with the Pitch Perfect round and culminating in the Final Showdown at IIDErsquos campuses on March 1 2025More than a competition DMAC replicated realworld marketing challenges In Round 1 participants delivered highimpact elevator pitches presenting digital solutions for leading brands Finalists faced an even bigger test developing a comprehensive digitalfirst marketing strategy and campaign for the same brandThe talent on display set DMAC apart Students from premier institutions including Lady Shri Ram College VIPS and Institute of Information Technology and Management IITM in Delhi and Raheja College KC College Hinduja College and HR College in Mumbai battled fiercely Every stage saw students pushing their limits to outthink their rivalsAdding to the prestige was the caliber of brands that students worked on Participants tackled real problem statements from global giants like CocaCola McDonalds Uber Amul and Netflix as well as homegrown leaders like Zomato Sugar and Lenskart The opportunity to strategize for such industry leaders brought an added level of practical exposureTo refine their strategies participants received mentorship from industry veterans In Delhi Mehul Suri Media Director Vayner Media and Abhinav Bhatnagar Founder Class Study lent their expertise while Mumbairsquos finalists benefited from the insights of Saurav Das Creative Director FCB Kinnect Sean Andrade Sr Trainer IIDE and Dinesh Sajnani Head of Academics IIDEFor many these interactions were a turning point Bhoomika Chawla from St Xavierrsquos College part of the winning team sharedldquoWe enjoyed every moment of the campaign planning process The feedback we received from Sean sir after Round 1 changed the game for usrdquoAfter multiple fierce rounds three teams emerged victorious in each city Team Outliers from Lady Shri Ram College secured the Delhi title while Team BMP from St Xavierrsquos College triumphed in Mumbai DMAC 2025 went beyond competition it transformed ideas into execution challenging students to solve real brand problems with a customercentric omnichannel approach The outcome Shaping futureready marketers Winners received up to 50000 in cash prizes trophies certificates and IIDE hampers along with a careerdefining internship at FCB KinnectWith a record 7837 increase in participation compared to last year DMAC 2025 set a new benchmark The shift to a fully offline format fostered stronger engagement between students mentors and judges making the experience more immersiveMore than just a competition IIDErsquos Digital Marketing Academic Challenge DMAC has evolved into a launchpad for the next generation of marketing leaders With anticipation already building for DMAC 2026 one thing is clear the future of marketing is in very capable handsEstablished in 2016 IIDE has trained over 250000 students and professionals positioning itself as a pioneer in digital marketing education With a mission to bridge the gap between traditional education and industry needs IIDE offers customized programs that cater to the diverse learning requirements of its students including its flagshipPG Program in Digital Marketing DMAC as part of IIDErsquos broader mission serves as a platform that identifies young marketing talent and nurtures futureready marketers by providing realworld experience and exposure to industry experts

DMAC 2025 Draws Record Participation, Empowering the Next Generation of Digital Marketers

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DMAC 2025 Draws Record Participation, Empowering the Next Generation of Digital Marketers

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