Driver fatigue on long‑distance highways is an under‑reported killer. Studies show that up to 20 % of crashes in Andhra Pradesh involve sleep‑deprived drivers, while the National Safety Council (NSC) links drowsiness to 6,400 deaths across India each year. To curb this toll, Mumbai‑based chauffeur service Driver On Hire launches Sleep Well, Travel Well-a nationwide road‑safety campaign aimed squarely at ending drowsy driving.

The hidden toll of driver fatigue

“Driving fatigue can be triggered by various types of situations such as prolonged work hours, side effects of prescription medication, and additional physical and psychological disorders. Lack of sleep is one of the key factors which results in road accidents, thus claiming lives,” said GC Raja Ratnam, deputy transport commissioner, Vizag.