Every minute a fatigued driver presses on, risk multiplies,” Ratnam warns. “One tap to hire a driver for a long trip rewrites journey outcomes.
Driver fatigue India
Driver fatigue on long‑distance highways is an under‑reported killer. Studies show that up to 20 % of crashes in Andhra Pradesh involve sleep‑deprived drivers, while the National Safety Council (NSC) links drowsiness to 6,400 deaths across India each year. To curb this toll, Mumbai‑based chauffeur service Driver On Hire launches Sleep Well, Travel Well-a nationwide road‑safety campaign aimed squarely at ending drowsy driving.
The hidden toll of driver fatigue
“Driving fatigue can be triggered by various types of situations such as prolonged work hours, side effects of prescription medication, and additional physical and psychological disorders. Lack of sleep is one of the key factors which results in road accidents, thus claiming lives,” said GC Raja Ratnam, deputy transport commissioner, Vizag.
Inside the campaign
The initiative rolls out across social media, blogs, and industry forums, framing highway safety as a shared responsibility. Its core promise: a verified professional on call whenever tiredness strikes, turning rest stops into safety transition points.
How it works
1. Book a driver online in seconds via the Driver Hire app or website.
2. A verified driver-background‑checked and experienced-meets you at the nearest lay‑by.
3. You rest while a pro handles the long‑distance driving, eliminating risk.
“Every minute a fatigued driver presses on, risk multiplies,” Ratnam warns. “One tap to hire a driver for a long trip rewrites journey outcomes.”
For travellers covering 100 km or more, especially those sleeping while travelling India’s major corridors, the real‑time driver service app provides an instant safety valve.
Rest over risk
“Safer highways start with empowered travellers,” a Driver On Hire spokesperson adds. “When tiredness hits, pull over, open the app, hand over the keys-and arrive rested.”
About Driver On Hire
Founded in 2014, Driver On Hire supplies on‑demand professional drivers across Mumbai, Pune and other metros. Its professional driver services now support corporate fleets, families, and tourists on tens of thousands of fatigue‑free kilometres each month-part of the company’s wider mission to eradicate drowsy driving from India’s roads.
References
1. National Safety Council, Fatigued Driving Factsheet, 2024. National Safety Council
2. Times of India, "Driver Fatigue Related Accidents on the Rise in Andhra Pradesh," 2024. The Times of India
3. Geotab Blog, "Drowsy Driving Statistics 2024," citing NHTSA & NSF.Geotab
4. World Health Organization, Road Safety – India (web page). World Health Organization
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