As part of its Back-to-School campaign, Flipkart Minutes introduced the Back-to- School Label Studio. Hosted across Gurgaon and Noida the studio was an interactive experience inspired by the school labels most of us grew up with. But this time, kids didn’t have to pick between superheroes or cartoon characters. They got to become the face of the label themselves.

Bringing back a childhood favourite

School labels were always a big part of growing up. From pop stars and racing cars to sparkly princesses and comic-book heroes, every label said something about the kid carrying it.