Let’s be completely honest about the traditional jewellery industry: you are often paying way more for the experience than the actual product. When you walk into a high-end mall boutique, the staggering price on that tag isn't just covering the raw metal and stones. You are paying for the store’s premium rent, the glossy advertising campaigns, the slick sales staff, and the long chain of distributors and wholesalers who each take a hefty cut before the piece ever reaches your hands.

By the time you buy it, the markup is astronomical.