Touching Towns is redefining hygiene on Indian highways with clean, certified stopovers for safer, more comfortable travel.
Touching Towns
India boasts some of the world's longest and most advanced highway networks. Billion-dollar expressways cut through mountains and valleys, connecting metros to tier-2 cities in record time. Yet, despite the engineering marvels and smooth tarmac, one question continues to haunt every traveller on these roads: where can I find a clean place to stop?
For millions travelling across Indian highways, the journey remains uneasy, exhausting, and often unhealthy. While the roads have transformed, the pit stops haven't. Is hygiene the missing milestone on India's modern highways?
While Indian highways are becoming faster and safer, the overall travel experience hasn't changed-travellers continue to struggle with poor stoppage options. Left with no choice, many have to hold back bodily needs or compromise on basic health and safety.
In India, cleanliness at highway stopovers is far from reassuring. Washrooms are poorly maintained, unsafe water and expired food are offered by dhabas, hotels and restaurants, dirty bedsheets and inadequate lighting are delivered by hotels. While comparing India with other countries like the USA, Germany, or Japan, these nations ensure standardized hygiene and offer food courts, clean rooms, well-maintained toilets and 24×7 services. To match international standards, India needs to bridge the gap in hygiene standards, wayside facilities, accommodation quality and safety measures.
And it is a known fact that in India, stopovers at highways-be it for food, rest or an overnight stay-are an essential part of travel culture. Studies highlight that since the pandemic, people have become more selective and conscious about hygiene, and travellers are increasingly seeking hygienic and clean places to stop.
Observing this crucial necessity, Touching Towns, a rising venture in hygiene initiative, is on a mission to work diligently towards a cleaner India by redefining hygiene standards across highway restaurants and hotels, ensuring a clean and comfortable experience for everyone. Due to remote locations, high footfall, and lack of standardized practices, maintaining consistent hygiene is the biggest challenge for highway eateries and lodging. This is where Touching Towns steps in, seeking to change this situation by creating a benchmark of hygiene, trust, and comfort. Their framework focuses on traveller-friendly amenities which ensure sanitized dining areas and spotless washrooms with comfort as a priority. Tech-driven monitoring provides regular cleanliness checks and transparent feedback systems for customers. By organizing cleanliness drives, Touching Towns is set to empower employees with knowledge and help them adopt hygiene practices. They also provide visible hygiene certification as a trusted seal for hotels and restaurants that meet Touching Towns' hygiene standards.
Anshuman Chaudhary, the Founder, believes that "Every highway traveller deserves a safe and hygienic experience, no matter where they stop." With this innovative thought, Touching Towns is setting a new benchmark in roadside cleanliness and envisions a future where every traveller can confidently stop at any partner restaurant and hotel, assured of eminent hygiene standards.
By partnering with restaurants and hotels across the Delhi-Chandigarh Highway, Touching Towns not only seeks to uplift industry practices but also ensures that millions of families, truckers and solo travellers experience a journey backed by care and hygiene. They are building a nationwide network of trusted, hygienic, and travel-friendly stopovers through on-site reviews, certification, training, awareness campaigns and customer engagement. Unlike most inspection agencies, Touching Towns is educating about hygiene not by imposing penalties but through awareness and pride.
Touching Towns envisions this model to cover pan-India highways as a clear benchmark of trusted, hygienic, well-maintained stopovers along the highway. As a standard setter and enabler, Touching Towns believes that 'Hygiene is essential, not luxury, it is the key to health.' The advancement of Indian roadways is linked to traveller satisfaction, and with Touching Towns, India is working to redefine hygiene standards along the highways.
What makes Touching Towns more than just another startup is its timing and relevance. At a moment when India is investing heavily in infrastructure, new highways, smart cities, and digital connectivity-the focus on ground-level traveller experience has been neglected. Touching Towns fills that void with practical solutions and measurable impact. The venture's approach is holistic: it doesn't just audit and certify, it educates, empowers, and transforms. Local businesses aren't penalized for falling short; instead, they're trained to rise above. This collaborative model ensures sustainability and long-term change. As word spreads and more travellers choose certified stops, a positive cycle emerges, cleaner facilities attract more customers, which incentivizes other businesses to improve. Touching Towns is proving that hygiene isn't just a public health concern; it's also good economics. With plans to scale across India's vast highway network, the startup is well-positioned to become a household name among frequent travellers. In a country where road trips are both necessity and adventure, Touching Towns ensures that the journey is finally as dignified as the destination.
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