Ayesha Chenoy, co-founder of RepIndia, is a force to be reckoned with. From a successful career in investment banking in London to launching one of India’s most formidable digital agencies, her journey has been anything but conventional. With an unwavering vision, an innate sense of creativity, and a refusal to take no for an answer, she has reshaped digital brand-building in India. In this exclusive conversation, Chenoy opens up about her transition, challenges, and what lies ahead.

What inspired your transition from investment banking to founding RepIndia?

A clear gap in the market back in 2013 for reputation management and brand-building in the digital space. I also felt the need to work on my own terms, and, of course, there was a bit of madness involved! It was an exciting challenge to create something from scratch, and I knew the digital landscape was only going to grow.