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From Passion Project to Powerhouse: The Story of Aushima's Collection and its Sari-Loving Founder

Aushima`s Collection is weaving a future as vibrant and beautiful as the sarees it curates.

Aushima`s Collection

Aushima`s Collection

Nestled in the vibrant city of Jamnagar, a dream took root in 2015. Aushima's Collection, founded by self-proclaimed saree aficionado Mourina Chatterjee, wasn't just a business; it was a vision to share her love for these beautiful garments with the world. What began as a curated collection displayed at home quickly captivated the hearts (and wardrobes) of Mourina's friends and neighbours.

"As a Bengali woman, sarees have always held a special place in my heart," Mourina reminisces. "Turning this passion into a profession was incredibly fulfilling, especially when I saw people cherishing and repeatedly choosing pieces from my collection."

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