Ravelcare Limited, a bootstrapped digital-first beauty and personal care (BPC) firm, known for customised haircare and skincare experiences in India, has announced its plan to launch an Initial Public Offering (IPO) on 1st&nbsp;December 2025, marking a milestone in its journey from a Popular Reality TV Show stage to India&rsquo;s public markets. With a listing proposed on BSE SME, the company aims to raise capital through a&nbsp;Fresh Issue of up to 18,54,000&nbsp;shares at an issue price of ₹130,&nbsp;aggregating up to ₹24.10&nbsp;Cr.
A Journey Fueled by Purpose &amp; Personal Care
Ravelcare&rsquo;s story began when founder&nbsp;Ayush Varma&nbsp;observed a recurring pattern among friends, family, and colleagues - hairfall, scalp sensitivity, dandruff, pigmentation, and the fatigue of trying generic &ldquo;one-size-fits-all&rdquo; products that rarely worked. These conversations revealed a deep consumer gap:&nbsp;India&rsquo;s beauty market was crowded, but not personal.
Motivated by this problem, Ayush envisioned "Ravel" - a name&nbsp;that symbolises both&nbsp;entangling&nbsp;and&nbsp;untangling -&nbsp;reflecting the brand&rsquo;s mission to simplify the overwhelming world of personal care through&nbsp;precision, personalisation, and science-backed formulations.
Starting with limited resources, Ayush collaborated with expert formulation labs, chemists, and third-party manufacturers to design products built on real consumer data and clinical insights. What began as a personal mission slowly evolved into a brand loved across India.
Appearance at Shark Tank India: The Defining Moment
Ravel&rsquo;s big break came when Ayush pitched the brand on&nbsp;Shark Tank India (Season 2). He asked for ₹75 lakh for a share of his business, laying out a vision of personalised haircare rooted in data, honest ingredients, and a digital-first distribution model. Investors across the panel were intrigued by the massive untapped opportunity: a growing number of consumers rejecting cookie-cutter personal care products.
The episode cemented Ravel&rsquo;s position in the D2C beauty ecosystem. Post-Shark Tank, Ravelcare saw a significant uptick in brand awareness, digital traffic, and customer engagement - the exposure proving to be a turning point in accelerating their vision.
Ravelcare has established itself as a differentiated player in the beauty and personal care market through&nbsp;a Digital-First D2C Model,&nbsp;Data-Driven Formulation,&nbsp;Personalisation,&nbsp;Scalable Infrastructure,&nbsp;Pan-India Reach &amp; Global Ambition&nbsp;and&nbsp;Customer Loyalty.
Mr. Ayush Varma, Managing Director, said:
&ldquo;From speaking to friends and family about their hair and skin concerns, to presenting Ravel on Shark Tank, this journey has always been more than business - it&rsquo;s about care, trust, and solving real problems. Today, as we move toward an IPO, we do so with a mission: to democratise high-quality, insight-driven beauty solutions for millions.&rdquo;
For the six months ended&nbsp;September 30, 2025, Ravelcare reported Revenue of&nbsp;₹1,439.76 lakh&nbsp;and PAT of&nbsp;₹319.59 lakh, while for the full&nbsp;Financial Year 2025, the company delivered Revenue of&nbsp;₹2,497.89 lakh&nbsp;and PAT of&nbsp;₹525.52 lakh.
Incorporated in 2018 and headquartered in Maharashtra, Ravelcare Limited is a digital-first beauty and personal care brand focused on haircare, skincare, bodycare, and scalp care. The company is now on track to list on&nbsp;BSE SME, embarking on its next chapter of growth.

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From Popular Realty TV Show to IPO - Ravelcare Charts Its Next Big Leap with BSE SME Listing

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Mid-Day Fast