If 2025 was the year of self-care, 2026 is shaping up to be the year fragrance becomes self-expression. Scent wardrobes are emerging, a citrus fragrance for work, a vanilla-amber mix for the evening, something aquatic for the gym, a nostalgic floral for Sunday brunch and something warm and woody for comfort. A perfume is now a mood board and a personality cue.

This shift hasn’t gone unnoticed and home-grown players are stepping up. Aéromé, the brand known for the signature scents of luxury hotels, premium malls, retail chains and airports across India, has now entered personal perfumery with its new line, Scentitude. For its debut, Aéromé has brought together an exceptional lineup of globally celebrated perfumers. Among them are industry icons Christian Provenzano (Morocco), Kevin Mattys (France), Angela Stavrevska (Britain), Santosh Shinde (India) and Elise Pierre (Normandy) whose work has shaped some of the most beloved fragrances around the world.