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Giant Bushy Arrow Mystery Ends With Philips OneBlade Intimate Reveal

Philips’ bold “Don’t Beat Around the Bush” stunt with giant arrows revealed the OneBlade Intimate trimmer, sparking buzz on streets and social media.

Philips OneBlade Intimate

Philips OneBlade Intimate

Last week, a strange installation caught the attention of commuters in Mumbai, Delhi, and Bengaluru: a giant bushy arrow planted in a white pot and wrapped with yellow tape carrying the line “Don’t Beat Around the Bush”. Beside it, a QR code led only to a cryptic Instagram handle, @downtheredoneright, which posted teasing updates without revealing who was behind the stunt.

The installations appeared in high-footfall locations, including Marine Drive and the Gateway of India in Mumbai, North Campus & India Gate in Delhi, and MG Road and Brigade Road in Bengaluru. The unexplained display quickly became a talking point: commuters traded guesses, meme pages shared theories, and even actor Jackie Shroff, known for his fondness for plants, was jokingly linked to the spectacle.

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