Giant Bushy Arrow Mystery Ends With Philips OneBlade Intimate Reveal
Updated On: 24 September, 2025 04:05 PM IST | Mumbai | Buzz
Philips’ bold “Don’t Beat Around the Bush” stunt with giant arrows revealed the OneBlade Intimate trimmer, sparking buzz on streets and social media.

Philips OneBlade Intimate
Last week, a strange installation caught the attention of commuters in Mumbai, Delhi, and Bengaluru: a giant bushy arrow planted in a white pot and wrapped with yellow tape carrying the line “Don’t Beat Around the Bush”. Beside it, a QR code led only to a cryptic Instagram handle, @downtheredoneright, which posted teasing updates without revealing who was behind the stunt.
The installations appeared in high-footfall locations, including Marine Drive and the Gateway of India in Mumbai, North Campus & India Gate in Delhi, and MG Road and Brigade Road in Bengaluru. The unexplained display quickly became a talking point: commuters traded guesses, meme pages shared theories, and even actor Jackie Shroff, known for his fondness for plants, was jokingly linked to the spectacle.

