In a groundbreaking move for the Marathi film industry, seasoned marketing strategist Girish Wankhede has successfully orchestrated an unprecedented brand collaboration for the recently released film “26 November.” This ambitious project, directed by Sachin Urade and Produced by Anilkumar Jawade and Nilesh Onkar, marks a significant milestone, showcasing the potential for synergistic partnerships between films and brands in regional cinema.

With the film’s release on May 9 across 143 screens in Maharashtra and select locations in Bangalore, Wankhede’s vision has led to a remarkable media collaboration worth Rs 3 crores, a first for any Marathi film. His extensive experience, spanning over two decades in the cinema marketing landscape, has allowed him to forge strategic alliances that not only amplify the film’s visibility but also provide brands with a unique platform to engage their target audience.