Global Fashion Brand GUESS Celebrates 45 Year Anniversary with “One World, One Brand” Conference in Marrakesh

As GUESS approaches its 45th anniversary in 2026 the brand has chosen Marrakesh as the symbolic stage for its global conference One World One BrandThis vibrant city not only embodies the spirit of heritage and cultural richness but also represents a deeply personal connection to GUESS as it is the birthplace of cofounder and Chief Creative Officer Paul Marciano To celebrate this milestone GUESS pays homage to its roots by uniting longtime business partners and friends of the brand of four and a half decades of fashion history innovation and shared successNow in its eighth edition the GUESS convention arrived in Marrakech after being held in renowned destinations such as Singapore Barcelona and Los Angeles Aptly namedOne World One Brand 2025the event brought together 800 guests from over 100 countries for three days of conferences and workshops gala dinners cocktail receptions dazzling fashion showcases and curated luxurious VIP experiencesThe conference concluded with an exclusive fashion show under the desert stars of the iconic El Badi Palace a stunning icon of 16thcentury Moroccan architecture The show unveiled the GUESS SpringSummer 2026 and PreFall 2026 collections alongside iconic archive pieces as well as an exclusive MARCIANO by GUESS capsule collection created especially for MarrakechOne World One Brand is far beyond a corporate gathering said Paul Marciano cofounder and Chief Creative Officer of GUESS Itrsquos an opportunity to bring together people from across the globe our teams partners and friends to share ideas celebrate our creativity and immerse themselves in the unique lifestyle and values that define GUESS As we look ahead to our 45th anniversary in 2026 this spirit of unity and celebration marks an important milestone in our journeyI chose Morocco as the setting for this memorable event to honor my familys humble beginnings and to highlight the remarkable progress and cultural richness that define the country todayThe overarching theme of the conference wasNever Forget Your Roots For Paul Marciano Marrakech was the natural choice to host this milestone event given his Moroccan heritage The gathering paid tribute to his origins while showcasing the remarkable journey of GUESS from iconic denim apparel to a global fashion and lifestyle brandGuests in attendance included GUESS employees and global business partners highprofile international talent such as Italian influencerChiara Ferragni German model and entrepreneurLeonie HanneFrench creatorLea Elui Irish media personalityMaura Higgins Indian actressKrystle DrsquoSouza and Filipino actressAndrea Brillantes as well as international and local press from leading fashion lifestyle and luxury publications Talent and press enjoyed uniquely curated immersive experiences including sidecar tours through the vibrant souks of Marrakech hotair balloon rides across the Agafay Desert private guided tours of the Medina and other memorable moments that highlighted Moroccorsquos unique spiritTo continue the excitement aroundOne World One Brandfrom now through the entire fall season GUESS will stage a lifestyle takeover of the luxurious White Camel glamping resort in the Agafay Desert located 30 kilometers south of Marrakech featuring immersive experiences and bespoke deacutecor inspired by the brandrsquos iconic logoAbout GUESS IncGUESS Inc designs markets distributes and licenses a lifestyle collection of contemporary apparel denim handbags watches eyewear footwear and other related consumer products GUESS products are distributed through branded GUESS stores as well as better department and specialty stores around the world On April 2 2024 the Company acquired all the operating assets and a 5037 interest in the intellectual property assets of New Yorkbased fashion brand rag amp bone a leader in the American fashion scene directly operating stores in the US and in the UK and also available in highend boutiques department stores and through ecommerce globally As of August 2 2025 the Company directly operated 1062 retail stores in Europe the Americas and Asia The Companyrsquos partners and distributors operated 527 additional retail stores worldwide As of August 2 2025 the Company and its partners and distributors operated in approximately 100 countries worldwide For more information about the Company please visit wwwguesscom

Global Fashion Brand GUESS Celebrates 45 Year Anniversary with “One World, One Brand” Conference in Marrakesh

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Home / Buzz / Article / Global Fashion Brand GUESS Celebrates 45 Year Anniversary with “One World, One Brand” Conference in Marrakesh

Global Fashion Brand GUESS Celebrates 45 Year Anniversary with “One World, One Brand” Conference in Marrakesh

Other Articles

Mid-Day Fast