According to a survey conducted by National Sample Survey (NSS) in India, only 35.82% of the population regularly follows hand hygiene before meals, while 60% households wash hands only with water. Several reports also highlight there has been a decline in consistent handwashing habits as daily routines returned to normal post-COVID 19. There is a strong need now to propagate amongst people the right-hand hygiene practices and sustaining them. The theme of this year's Global Handwashing Day (Oct 15), "Why are clean hands still important?" highlights the ongoing importance of hand hygiene in preventing infections.

In line with this theme, Godrej Magic Handwash, a ready-to-mix handwash from Godrej Consumer Products Ltd (GCPL), launched an awareness campaign on Global Handwashing Day to promote proper handwashing practices and encourage sustaining the habit. The campaign highlights an essential truth: hand hygiene cannot be achieved in a superficial way. While handwashing is important, the campaign focuses on handwashing as an important pre-emptive measure for disease control and leading a healthy lifestyle.