In a creator economy where just 1% of over 200 million users earn significantly, India-born, Netherlands-based entrepreneur Anchala Tomar is rewriting the rules. With her platform, Multiply, she’s giving the overlooked 99% of creators a real shot at earning from day one.

Multiply is built on a simple principle: reward consistent effort, not just viral luck. Users earn TIME points - redeemable for cash, brand vouchers, or even gifted to friends - through daily engagement on their linked Instagram or YouTube accounts. Likes, comments, shares, and reposts instantly convert to rewards. There’s no waiting months for a payout, no chasing elusive algorithm boosts. "No more waiting to go viral," the platform declares, targeting rising stars tired of zero returns.