India-born entrepreneur Anchala Tomar’s platform Multiply helps everyday creators earn instantly by rewarding effort, not virality.
Creator economy India.
In a creator economy where just 1% of over 200 million users earn significantly, India-born, Netherlands-based entrepreneur Anchala Tomar is rewriting the rules. With her platform, Multiply, she’s giving the overlooked 99% of creators a real shot at earning from day one.
Multiply is built on a simple principle: reward consistent effort, not just viral luck. Users earn TIME points - redeemable for cash, brand vouchers, or even gifted to friends - through daily engagement on their linked Instagram or YouTube accounts. Likes, comments, shares, and reposts instantly convert to rewards. There’s no waiting months for a payout, no chasing elusive algorithm boosts. "No more waiting to go viral," the platform declares, targeting rising stars tired of zero returns.
This immediate rewards system has struck a chord with early users, turning creator frustration into motivation. Posting consistently is no longer a gamble; it’s directly profitable. Multiply’s approach also aligns with the growing creator marketing trend: in 2026, 78% of campaigns are leveraging multiple platforms and micro-creators, and Multiply positions itself as a fair-pay engine powering this shift.
From Meerut to building in Zaandam, Netherlands, Tomar spotted the gap during her own creator days. Co-founded with Utsav Tomar, Multiply now spans global users, emphasizing effort over algorithms. Her defiance against "views-only" models has sparked reports of renewed creator motivation.
Beyond rewards, Multiply is shaping a creator-first ecosystem. By tracking and validating engagement transparently, the platform offers a clear, reliable path to monetization, empowering growing creators worldwide. The model also allows brands to connect with creators who are genuinely active and engaged, ensuring marketing dollars meet real influence.
Multiply is more than an app - it’s a movement for fairness in the creator economy. Built by an Indian for the creators worldwide.
Discover how you can start earning from day one at www.multiply.onl.
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