How Let Us Live In Redefined Storytelling: India’s First Vertical Web Series Making Waves on Instagram!

Prachand Entertainment has released a 55 episoder web series calledLet Us Live In all of it streaming now on Instagram Reels amp Youtube Shorts It has captured the hearts of audiences while setting new benchmarks in the modern entertainment landscape As a pioneer of shortform vertical storytelling the series has been lauded for its creativity innovation and relatabilityWith over 1 million views on Instagram and counting 50000 views on YouTube and an impressive 1000 hours of watch time more than 41 days of continuous viewing and 60000 followers LetUs Live Inhas proven to be a gamechanger The series crafted for a mobilefirst audience redefines how stories can be told in short vertical formatsThe TeamWe got a chance to meet the team behind the show starting with the founder of Prachand Entertainment amp the lead actor of Let Us Live In Alii KhanldquoPrachand Entertainment is about newage media it exists between the twilight of tech and media Our mission is to empower the modern entertainment landscape Let Us Live In is an initial step in that directionitrsquos short crisp and written in a very unique way Itrsquos only because of the relentless attitude and energy of the Prachand team that we managed to achieve this much at this scale I look forward to the futureAlii Khan Founder of Prachand Entertainment Producer Actor Writer Let Us Live In playing RitwikldquoLet us live in series will always be special to me Not only was the storyline and character relatable but also very fun to play It was the first time I was working on a vertical format which created room for so much exploration and novelty as an actor However working with a team packed with so much talent and energy truly took the cake I will always cherish itldquoSirina Singh Actress Let Us Live In playing AanviOne of the directors of the show Divith Shetty shared his creative vision behind the seriesDirecting this vertical show was a challenge I wholeheartedly embraced I didnrsquot want it to feel like just another reel I wanted every reel to be an experience My goal was to bring the same drama fun cinematic flair and sheer madness but reimagined in vertical formatrdquoDivtih Shetty Director Writer Let Us Live InThe writers shared their experience as wellldquoThe writing process was both fresh due to the 90 sec time limit per episode We had to stay within this constraint while ensuring the screenplay was tight and full of hooks It was an exercise in discipline and creativity We completed the entire series in just 8 days There was no blueprint for this it was a true experiment but one that paid offrdquoSanchit Chadha Creative Director amp Writer Let Us Live InldquoIt was an exciting journey something completely different and unique Vertical storytelling has been on the horizon and is going to blow up a lot in the future To be able to create something before it becomes mainstream feels innovative we wanted to set a benchmark for whatrsquos possible in this formatrdquoViven Solanki Writer Let Us Live InWe also spoke to the team responsible for social media strategy and its lead Darshan ChaukThe very way we use instagram as creators had to be reinvented everything relied on our social media strategy I took it up as a challenge and we dove into organic marketing without spending a dime It was a thrilling and collaborative process Irsquom happy to see such an exponential growth in the series it just goes on to affirm our beliefs in the format and what the future holdsDarshan Chauk Digital Marketer amp Social Media Specialist Let Us Live InFinally we also sneaked into the post production rooms and met Asmita Jaibhave the sound designer of the seriesIt was my first time working on something like this and it took just as much effort as a film given the experimental format It may sound like a reel but the processes Irsquove used are filmlike and there are layers of audio to ensure we push this format to its limit Itrsquos been an incredible learning experienceAsmita Jaibhave Sound Designer Let Us Live InWhatrsquos Next for Prachand EntertainmentAs a mobilefirst web seriesLet Us Live Inhas proven its potential as a brandfriendly platform with Timezone already sponsoring three episodes The series not only redefines storytelling but also presents a huge opportunity for brands to engage with an audience that craves authentic and relatable content in a consistent and clean way Theyrsquore currently working on multiple projects across different mediumsDr Percy Vaid a board member of Prachand Entertainment summarized the future succinctlyldquoShortform content is the future due to the diminishing attention spans of audiences Prachand is ahead of the curve with Let Us Live InrdquoAs we wrapped up our visit it was clear thatLet Us Live Inisnrsquot just a showitrsquos a movement and Prachand Entertainment is here to shape the future of entertainmentThe series was directed by Divith Shetty Rohan Gadi Manya Mongia Ishika Sharma and Saatvic Virmani While the cast included Alii Khan Sirina Singh playing lead roles with Vishal Vivek Kriti Dwivedi Sanchit Chadha Viven Solanki Amin Qazi Ranjit SinhaDeron Davis edited the series while Aryan Gaikwad composed the original music and Asmita Jaibhave designed the sound The production team included Shivani Singh Geetesh Negi Siddhanth Shetty among othersWatch Let Us Live In Now httpswwwinstagramcomletusliveinreelsPrachand Entertainment wwwPrachandEntertainmentcom

How Let Us Live In Redefined Storytelling: India’s First Vertical Web Series Making Waves on Instagram!

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Home / Buzz / Article / How Let Us Live In Redefined Storytelling: India’s First Vertical Web Series Making Waves on Instagram!

How Let Us Live In Redefined Storytelling: India’s First Vertical Web Series Making Waves on Instagram!

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Mid-Day Fast