A common concern among parents, in today’s era, is the dominance of synthetic products. Choosing skincare products for little ones while navigating a market inundated with numerous brands can be discombobulating. Pediatricians and dermatologists have been warning about potential risks, including skin allergies, rashes, and other adverse reactions caused by synthetic ingredients in baby care products. CITTA, a Pune-based premium baby bath and skincare brand, is setting a new standard in baby care with its commitment to keeping little ones safe from harmful chemicals. Drawing on the timeless nuskhes of dadis and nanis and backed by modern science, CITTA crafts dermatologist-tested and approved formulations using traditional ingredients that are both gentle and effective.

At the heart of the brand lies a deep respect for nature and its bountiful offerings. In every bottle, in every tub, CITTA encapsulates the essence of traditional wisdom backed by medical integrity, offering concerned parents baby bath & skincare products that are truly revolutionary and deeply nurturing. Reflecting on this philosophy, Tanay Sharma, COO of CITTA, affirms, “Our formulations are inspired by age-old remedies passed down by our grandmothers and trusted by generations. We pour our hearts into everything we formulate, always thinking of how grandma used these ingredients to nurture and protect us.”