Home / Buzz / Article / IGP’s Rakhis: Where Tradition Meets Trendsetting, with a Guinness World Record Twist

IGP’s Rakhis: Where Tradition Meets Trendsetting, with a Guinness World Record Twist

IGP’s commitment to excellence is underscored by its Guinness World Record for the longest chain of bracelets made using over 125,000 Rakhis.

IGP Rakhis

IGP Rakhis

Raksha Bandhan, a festival deeply embedded in Indian culture, celebrates the timeless bond between siblings. This year, IGP, International Gifts Platform, has solidified its position as the go-to destination for Raksha Bandhan by unveiling over 1000 new Rakhi designs and offering same-day global delivery. Highlighting the festival’s significance, IGP’s latest campaign, "Amazing Gifts, Samay Par," emphasizes the joy of timely gifting and ensures that the essence of this beloved festival is accessible to everyone, everywhere.

IGP’s commitment to excellence is underscored by its Guinness World Record for the longest chain of bracelets made using over 125,000 Rakhis. This remarkable achievement highlights the scale and dedication of IGP’s festive offerings. With a strong presence in 150+ countries and 400+ cities across India, IGP continues to lead in the festive gifting space. The 2024 Rakhi collection showcases a remarkable blend of India’s rich craftsmanship and contemporary design, featuring intricate works like Kundan, meenakari, and filigree, alongside modern styles. Each Rakhi is a testament to the skill and dedication of over 2000 artisan families, transforming these threads into meaningful tokens of love and tradition.

Other Articles

Mid-Day FastView All

Advertisement